WATERING INNOVATION
YARDWORKS
Overview
This new hose product is part of the Yardworks brand and product re-fresh. The hose has a gasket design with a leak-free promise and each end of the hose has a grip to ensure proper sealing. The hose itself is easier to manage, reduces kinks, and has improved durability.
Watch it in action (opens in a new window).
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Problem
Canadian Tire embarked on an initiative to reboot the Yardworks private label brand. As part of this initiative the category of outdoor watering was flagged as a key area for innovation.
Solution
The watering category was investigated through usability sessions and ethnographic research with consumers. Hose improvement along with a leak-free promise were identified as key areas for advancement. Swave developed a new hose product with dual handles and a leak-free gasket design.
Results
The Yardworks hose was launched in Spring 2016 and was supported by nationwide TV commercials.