TRIPOD LIGHT
MOTOMASTER
Overview
The MotoMaster Eliminator Tripod Light is a multipurpose safety product created specifically to live in the car. It has multiple lighting functions blended into a compact format that can fit into drink holders or small pockets within the car. The tripod feature nests into the body and can be rapidly deployed when the light needs to stand on its own. This light has all components built into the body, including cables for charging and a USB charger. It has a rechargeable battery and battery life indicator.
Problem
The MotoMaster line of spotlights was a mixed assortment of designs that did not appear as a cohesive family and the light designs did not resonate clearly with the customer. This combination made the selection awkward for the customer to navigate and designs were uninspiring.
Solution
We determined there was an opportunity to create new designs that were specifically tailored for car use applications. Two new product types were created and existing lighting types were improved with charging cords stored on-board the lights.
Results
The category has been re-invigorated with a visually cohesive line-up which strengthens the brand and positions MotoMaster as an authority in this space. Specific new designs have dramatically outsold previous SKUs – growing market share and increasing profit within category.