The DUBGEAR brand is a fusion of music and active lifestyle. Branding design runs across touchpoints such as website, packaging, instruction and trade show booth. The brand intends to balance functional technology with a dynamic on the go lifestyle.
As a start-up company getting into the mobile audio space clear an engaging brand was required to stand out in this competitive market. Company name, logo, visual design and graphics communication materials needed to be developed.
The name DUBGEAR was created to communicate the fusion of music and rugged device – hence the name DUB + GEAR. The logo communicates the two elements fused together with branding that is vibrant, technology confident, and active. Swave created the logo, packaging, website, trade show booth, and marketing materials.
DUBGEAR was able to build customer confidence through the clear and engaging brand design.