SWAVE STUDIOS USES THE PROCESS OF DESIGN TO DEFINE AND BUILD UNIQUE AND VALUABLE BRANDS, PRODUCTS, AND EXPERIENCES.
WE WORK WITH EARLY-PHASE AND ESTABLISHED COMPANIES TO DESIGN PRODUCTS & BRANDS THAT CONNECT WITH CUSTOMERS
Design Thinking
Examine a business challenge or
a customer segment opportunity. Apply a user centric design process to define key drivers and fertile ground. Develop new ideas with a cross-disciplinary approach.
Brand Design
Define the character and values of your brand which drive the creation of logos and visual design. Your brand’s “look & feel” will convey a personality with which your customer will build a lasting relationship.
Product Design
Build a strategy for the goods you want to sell, physical or digital. Explore innovative ideas your customer will love and define the product lines that will elevate your business and brand.
OUR PROCESS IS USER-CENTRIC AND DESIGN DRIVEN. IT CAN BE APPLIED TO BROAD CHALLENGES, BRAND BUILDING, PRODUCT INNOVATION OR CREATING CUSTOMER EXPERIENCES.
Full process
We work together to define opportunity and take ideas to reality through our full process.
À la carte examples
Field research
Customer Deep Dive
Learn more about your customer. This offering involves qualitative field research and collaborative sessions to define new opportunities and better inform current product offerings.
Product strategy
Design Sprint
If an opportunity has been identified and defined we can collaborate on a creative session to look at new ideas. This would consist of tighter opportunity definition and brainstorming sessions.
Product Validation
Customer Validation
Once a new idea has been created we can conduct field research and gather qualitative information on what’s working, not working and missing with a new brand, product or experience.
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PROJECTS
GET TO KNOW THE FOUNDERS
Jonathan Loudon
With a background in industrial design and film, Jonathan is the creative force behind Swave Studios. His experience includes mapping strategic vision, customer research, creative design, and brand building. From consumer products and medical devices to B2B initiatives and sustainability challenges, Jonathan has been involved with innovative product development and brand building for the past 20 years. He is the current president of the Association of Chartered Industrial Designers of Ontario (ACIDO) and on the board of the Association of Canadian Industrial Designers (ACID).
John Schmider
With a background in mechanical engineering, manufacturing and software development, John is the technical force behind Swave Studios. With a focus on implementation, his expertise includes project management, mechanical design, manufacturing, and operations. Over the years, John has developed new products ranging from medical equipment to the, Tour de France winning, carbon-fibre bicycle frame for Cervelo Cycles. He has also worked on long range innovation projects with Magna International. In addition to his design background, John has developed a broad base of experience in complex mechanical design, software development and intellectual property.
LET'S CREATE SOMETHING AMAZING
Get in touch
We would love to explore the possibility of working together.
262 Carlaw Ave., Suite 201
Toronto, ON, M4M 3L1
