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CASE STUDY

Finding Beauty in a Tool

User focused aesthetic and ergonomic direction

Fuji Spray is an award-winning Canadian manufacturer and designer of innovative and trusted spray systems for a variety of industries.

Client

Fuji Spray

Category

Beauty

Type of Work

User research
Product Development
Branding

Context

More Than just a Tool

Swave Studios was tasked with creating a hybrid material spray tan applicator that focused on improving the product experience for the tan technician.

Setting the Scene

Tan technicians were interviewed regarding their experiences with existing applicators and desired features. Focus was on the weight of the applicator, bottle capacity and more self-explanatory controls. Special note was taken with participant’s wishes for an applicator that looked less aggressive and mechanical.

User Insights

Understanding the User

Users want a lighter applicator that doesn’t sacrifice performance. The applicator should be flexible enough to meet hobbyist and professional needs. Features should be approachable for new technicians while maintaining a professional beauty product appearance.

Design Process

Making Discoveries to Lead the Development

Swave Studios started by interviewing the target audience and performing beauty studio visits, focusing on highlighting issues the technicians had with their current product and operations.

Focus was put on keeping the form of the applicator lightweight and simple. Heavy emphasis was put on the materials and finish. The final direction was a lightweight applicator with multiple bottle size options, a removable hook accessory and a new top-mounted fan control dial.

The Result

Fit for Purpose

The Fuji Spray FT-5 is a sleek and refined tan applicator that launched in 2024 with positive reception from Fuji Spray and the spray tanning community alike.

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Swave Studios is an innovation-based product development consultancy located in Toronto. We work closely with our clients to develop new ideas and help bring them to market.

© 2025 by Swave Studios

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